Having a website is one the most important factors in running a business, but there is more to it than just having a brilliant website designed for you. No matter how good your website looks, if its not continually updated, giving your audience the most relevant information possible, its is not fulfilling its true potential.
Your site is your businesses shop front, open 24 hours a day, 365 days a year and you need it to reflect what your business offers today, not six or twelve months ago. Think about it, would you want to do business with a company that hasn’t updated their news page for over a year? What, if anything, is happening there?
Its not just the content in your website that can keep your audience engaged. With Social Media being so engrained into our psyches, your website really needs to offer easy, current and relevant channels to Facebook, Twitter and other social media sites. In the long run, a good social media stream and high quality content on your website can only lead to a better, brighter shop window for your business.
Search engines love to see a well maintained and updated website. The higher up the search engine your website ranks, the more likely it is that your potential customers will call you before they even reach your competitors listing.
A complete redesign isn’t always necessary, but making the most of what is already there definitely is. Considering not just content about your business, but offering interesting hints, tips and tricks of your trade can also help to engage your audience.
To be thought of as a ‘go to’ resource is the most powerful of marketing tools. Maybe you would like to be able to update your website yourself? With the addition of an easy to use CMS (content management system) you can update elements of your own website as and when you please.
Whatever your business needs to give your website more pulling power, We can help. From a bespoke website design service to updating content, right through to running a full social media campaign on your behalf, we’ve got it covered.
We know websites work, but making your website really work hard for you is the way forward to maximise your business.