Typical reply for a new website redesign project that we give out to our potential new clients when we send them our project proposals.
As promised, please find attached my report with recommendations. I have tried to remain as competitive as possible for you as I appreciate you are budget conscious To be very forthcoming we normally never provide discounts as we are already extremely competitively priced, however as your company represents a great opportunity for us to break into a bigger sector we have decided to offer you a 10% discount. This as I am sure you will appreciate is quite substantial.
To begin the project typically we require a minimum 50% deposit. The balance we can discuss and break into monthly instalments, no problem.
On a separate note, I was giving your business further thought this weekend from a marketing angle. Some additional ideas that sprang to mind that we can look at implementing long term:
1. Customer database
All customer details should be kept on a dedicated customer database.
2. Subscriptions
The database should be expanding to store subscribers and customers.
3. Monthly newsletter
Depending on the number of registered customers, your website can be integrated with a bulk emailing system or alternatively a 3rd party component can be used such as MailChimp. This will allow you to select customers and keep them up to date with the latest news and offers. Newsletters are a great way to ensure your brand is always at the forefront of your customer. It’s what we call a an effective brand reinforcement strategy.
4. PR. You should consider the services or a local PR firm once your brand has re-launched.
5 Blog / News pages along with your social networks (Facebook and Twitter) this will allow you to instantly update your website with the latest news in your business.
These are just some random ideas for you to think about. Others include, writing to your target customers and an open evening.
All the above will only be possible as mentioned once the new brand and website is in place. Just so you know the earliest we can start is 4 weeks from the project agreement date thus the sooner we get the ok the sooner your project starts as our schedules operate on a first come first served basis. I hope you understand and please do not hesitate to contact me in case of any questions.
I look forward to the opportunity of working with you.