The first thing you should worry about should not be the domain name and getting on Adwords, many times we have had clients come to us with lots of website names (domains) that they have bought thinking they needed to ‘snap them up’ before they got bought for us only to give them some domain name advice and we end up purchasing a more relevant / generic domain name that is better suited to their company. Adwords should also not be one of the first things you worry about as we like the idea of the website paying for itself not it costing you money initially, that said Adwords is the most effective option to launch a new website where sales / booking are required ‘urgently’.
Here is an example exchange that demonstrates what a new business owner intially thinks about and what they should really worrry about.
[New Business] Got your card from the computer shop in Stanford, I went in and asked about getting a website done and he said to contact you. I am in Corringham so not far from you. Would like a price to build a website and get it up and running. I already have domain names and email addresses. Hope to hear from you soon.
[Web Designers] Websites range in complexity, style and function so will need you to give us as much info as you can about the website you need / want and then I can give you some advice, the domain name / email / hosting is normally best left to us but happy to take on any domain name you already have and host it or work with the hosting you have
[New Business] What I am looking for is a website that can reach people in North, East London and Essex. I’m looking to aim the site at boiler repairs and servicing. Unvented cylinder repairs and servicing. With two main brands of product. As I say I do have the domains already and would like to use them. I currently have a website on 1&1 but it’s not very good and I have no idea how to get it up using the Adwords. I can give you the web address so you can see what sort of direction I wanted to go with regarding the website.
[Web Designers] We specialise in tradesmen soletrader and limited company websites and have done lots of building trades so are familiar with your sector, we also look after a boiler service / maintenance training company.
There are different levels of ‘business brochure website’ that will suit your budget and aspirations for the company. Normally Adwords isn’t the first thing we want you to think about as we want the website to be able to attract enough ‘natural’ visitors on its own but we do see the value of Adwords for new websites needing to immediately attract website visitors.
Whats the website name you have? We can give you free help and advice about domain names and normally we can find you a good / relevant domain name that you can use and be proud of. If you are free this week you can come to our home office in SLH for a coffee / chat and I can try to explain further what your options are as you have to consider what services you want to offer and how you want them displayed / promoted on your site. You also have a few important decisions to make over the look / feel and SEO level of your new website ventue, all of which are far more important at this stage than Adwords.
[New Business] You sound like you know what your taking about so are you around today for me to pop in and have a chat about the site? Have the day free so would be great if I could pop in.