This interesting email to a website design company from a website owner, the company attempted to create webcopy for a website they were creating and demonstrates that its important to get specific requirements / requests and standards before embarking on creating webcopy for a website.
Following our meeting where I came along to let you know that was unable to proceed with the webcopy that had been sent over to me due to the grammar and marketing not meeting a standard that I would accept, I understood we ended that conversation with two options and that I was waiting to hear from you.
My criteria for the new website was to write something equal to that on my current site, which is written beautifully, but as you pointed out had been plagiarised and therefore of no SEO value. I believe we recognized in our meeting that the SEO value of the text is of equal importance to the marketing and grammatical element that prospective customers will be impressed by, and ultimately, driven to stay on the site and respond to by booking with me. There is no point in creating a new site if all three aspects of writing cannot be met.
The first option (which I felt was the best way to proceed) was for me to engage a writer who would write copy. Your concern was that she may not be web savvy enough to meet all the criteria necessary for maximum SEO benefit and with this in mind you were to send an informed e mail for me to forward to her so her level of SEO knowledge could be established.
You said that you would like to speak with your writer, give her the feedback from my comments and see what she says, then get back to me.
I am very clear that the new site has been instigated by the need to maximise the SEO benefit so that I can drop PPC. This is the only reason for having my site redone. As I said at our meeting am not prepared to pay for two lots of copywriting.
To answer your email, I haven’t contacted Vicky as I haven’t had the email from yourself to pass onto her. I am also waiting to hear from your regarding your lady’s response that you asked me to wait for.
So with all that waiting in mind, I shall wait to hear back from you! I am very excited about my new website and feel the current redesigned look is amazing. Once the body of the text is agreed upon, and who shall write it, then we can move on with the design.