Today one of the most important marketing tools for any business is its website. A website provides many benefits, one of which allows small businesses to compete on what is pretty much a level playing field. A good or bad website today determines the success or failure of a business and brand.
It is important to note that a website provides global exposure whether or not your product and service reaches outside shores or not. Therefore the pertinent question today is “what impression do you want to leave visitors to your website with”?