Social Media (Facebook / Twitter / Instagram etc) is far more than just a bunch of trendy buzz words and jargon! When properly planned and managed, your social media campaign can create an impact and help grow your business. As as business owner, you already know that brand awareness is key to a successful marketing campaign. In these media savvy days, an all encompassing social media campaign really can add impact and personality to your brand.
Social media allows you to connect with your customers in ways that would previously have been expensive and impossible to maintain. Just by having a regular presence on some of the larger platforms likes Facebook and Twitter you can enter into almost immediate conversations with your audience. You can share news, update product information, use reviews and testimonials and show your expertise in your area of business in short, sharp instantaneous bursts of posts, pictures and tweets. Long gone are the days of having to wait for information about your services to reach your audience – it’s right there in front of them, right now!
But with this great and awesome power, comes great responsibility. A wrongly worded tweet, an insensitive facebook post, or even a blurry picture on Instagram can all reflect badly on the brand awareness you have worked so hard to develop.
Social media is an excellent tool to grow your brand when implemented in the right way. Every post, tweet and picture should portray your business in exactly the right shade of brilliance. The tone of your wording, quality of your content and the message you are trying to get across needs to be interesting and engaging enough for your followers to share with their followers. Get it right, and your information will be shared, liked and re-tweeted before you know it.
But a word of caution, using social media to grow brand awareness is a marathon, not a sprint. We all know Rome wasn’t built in a day, and quite honestly most brand awareness campaigns do not hit pay straight away either. But, by showing your personality in your social media campaign, along with engaging and well written web content and blog copy, your brand awareness really will grow when used in conjunction with social media platforms.