An example SEO review / update email sent 9 years ago that I included for reference:
Some actions performed today:
1, have added analytics code to website (told you in previous email and you will get montly stats reports from now on)
2, removed some html errors from coding
3, optimised headings / titles and descriptions to each page
4, added site to Google Search Console (previously called Webmaster tools) and will review for recommendations and problems
5, manually submitted to all search engines
6 created a link on an established indexed page
7 gave some images an ‘alt tag’
8 Produced SEO report (attached) In general this report confirms that you need more links to your site and more content ‘text’
9 Resized all images
Top Action Items for your website’s promotion (SEO)
1. Either now or in the future think about letting us create a blog on the website and use it or provide ‘news’ that we can add to the site (or put your efforts into posting about your company on facebook / twitter)
2.Get more inbound links to your website. (suggest joining as many business directories as you can) *
3. Create a Twitter account and start sharing.
4 Create a facebook account and gain ‘likes’
5 Give us a testimonial to put on our page to enhance your link to your site
6 Check out this generic list of recommendations for new websites https://www.delicious-webdesign.com/seo-promote-website/