Could it be that Google is saying non-mobile friendly websites should become a historical footnote in website design? it looks likely.
Website mobile friendliness has been a hot topic over recent months and with Google announcing that April will see a change in their algorithm (the way they rank websites in search results) that will downgrade websites that are not mobile friendly, it is more important than ever to ensure your website ticks all the boxes, on all device types.
What is mobile friendly?
A mobile friendly website will adjust automatically and resize to fit the screen of the device it is being used on, it may also have different elements that show on mobile devices that may not appear on desktop computers.
Why the fuss?
With over 40% (and growing) of website views being carried out on mobile devices (smartphones and tablets) it is vital that users get the best possible experience.
Many business owners are missing out as their sites are not mobile friendly and fail to engage prospective new customers.
Google realises the important of mobile devices in terms of web use and have decided to reward those that meet their mobile friendly standards.
It isn’t totally clear what will happen to non-mobile friendly websites after April, but some experts believe they will see a drop in their search rankings along with reduced visitor numbers to their website.