When are UK Business people going to learn? You get what you pay for in this life and a fool and his money are easily parted, additionally if you give your website to a spammer dont expect it to be returned in the state it was given to them!
Recently saw an Indian based SEO company contact a website business owner via their contact form, once I reviewed the text they sent I realised that this same generic SEO text has been used / seen hundreds and thousands of times before, it was send from a generic Gmail account. The whole approach including the mistakes and problems / assumptions in the text make this ‘offer’ simply ridiculous and having seen these approaches by SEO companies in the past I am amazed that educated successful business and website owners still fall for them:
[Website Owner] Am interested to learn more about how you can make my website rank higher and bring in more customers. Please provide me with more information. Also, why do you not have a business email address? [Delicious – this is because they are spammers using gmail and once they get a some interest ‘a bite’ they pass you on to a SEO company to try to fleece you]
[SEO Company] Thanks for your nice email. Yes! We have business email id. From this I have email you now. Please go through my detail email to know more about my service and prices. I have reviewed your website and impressed with its products are dealing with Designing jewellery items. It’s very competitive industry nowadays. According to your industry I am proposing you a quality SEO (search engine optimization) services for your website, as SEO is a proven online marketing technique to getting more traffic and sales for every business. It’s a process to find rank on major search engines, so that people will get you first when anyone search any products relating your industry.
Our SEO service includes:
SEO trend has change a lot compare to past few days. According to current SEO tactics we are implementing the SEO stuffs with our work.
Content Management and Suggestion. Quality content can increase your quality traffic towards your business and convert them to buyers. We will share quality content from different source thought in your local areas and other local areas as you wish.
Article promotion
Blog promotion
Press release
Guest Posting
Local forum posting
Social Media Optimization (Improve web popularity) networking sites such as Facebook, Twitter, LinkedIn, Digg, Stumble Upon and SMO over 10+ major sites).We will share content presenting your industry and promote your business locally. It will help you for increasing popularity and brand awareness.
Sharing content within your local customers through social media site. So that you will get more local customers for your visitors.
Onsite SEO (Fixing Meta elements of your website).
Off Site SEO (Creating quality and search engine friendly back links).
We will be doing a complete 360° optimization for your website. Some of the service you will be getting are Newsletter, SMO promotion, Video promotion, Review posting, Business Listing at Google, SMO over 10+ major sites, Facebook Ads, On-page fixation, Off-page fixation, HTML Structure, Email Marketing, Data highlighter, PDF submission, Slide share, Info graphics and lots of other techniques which can regard your business. You can check our Target plan and Search engine deliverable file attach with this email.
Guarantee
As SEO is a process it will take some time to getting results. From the first month of your investment you will get some changes in your traffic and sales. Every month you will get 20 to 30% increase in rank and traffic. I can guaranty you that after 3 to 6 months of campaign period most of your keywords will be on Top position. If we are unable to show you the results within given time frame then we will work free of cost unless and until we reach on target. More ever we will send you weekly/monthly SEO report from where you can trace out the work done on your website.
Prices
My packages are prepaid and monthly basis. We are very flexible with our prices. My packages are prepaid and monthly basis. Our package depends upon how many keywords we optimize for your site and its market value. Our package depends upon how many keywords we optimize for your site and its market value. You can check out our package page [delicious Webdesign: this has links for paypal subscriptions that will be paid to a gmail account!] and let me know your interest for the same. Else let me know your number of keywords then I will prepare a plan for you.
Feel free to write me back with your next concern and I would love to assist you for the same. You can reach with my number for better discussion.
I am writing you to know your decision regarding SEO campaign. As we already reached on end of the month we have a special offer for you: Subscribe any SEO packages and get flat 30% off on any options. Offer valid till 30th April. [Delicious Webdesign- this was sent in May!! There then followed 5 follow up emails with various offers / reminders]
[Website Owner] I am interested in your beginner package at your special deal price of $100 per month. I think this offer may have expired a couple of weeks ago but I hope you can still honour for me?
If so, please would you tell me what next steps would be? I’m not comfortable with $200 to start. I was happy to trial your company for $100 so I could see whether your services are compatible with my business but I will continue to shop elsewhere for now as $200 is too much for me to trial.
[SEO Company] I have discussed with my manager concerning this issues. As you are wish to trial this service with $100 so I am agree to provide the same. I hope we will make a long term relationship. Once we will get the payment confirmation I will introduce you with my project manager and kick to start work. If you wish then you can suggest your keywords or my project manager will suggest the keywords relating your industry. So after 2nd month work you will see the gradual changes on your traffic and sales. After 4 to 6 months most of your keywords will be on first page on Google .
So if all are finished then confirm me the payment and we will start work as soon as possible.
[Website Owner] Many thanks for answering my questions and sorry for the delay. I have had various travel commitments. I am happy to give you a try based on the information you have given me. If I see good results I will retain your services.
I have made payment to you, please confirm receipt of the payment and confirm when you will start work. Payment confirmation is attached.
[SEO Company] Thank you so much for your nice email. I got the confirmation from my account department. You will get a welcome email from my project manager shortly and start the work soon. Please co-operate us to make the campaign successful. I am wishing for a long term relationship with our SEO Company.
Hope you are doing well. I am a Project Manager at SEO Company and going to manage your website [wrong website given] SEO campaign.
A hearty welcome you to. I got all your details from our sales team and would definitely give my best to show you the agreed result. During the process we need some information from you to run the campaign further. So kindly have a look at the attached files and fill out the details information for the smooth functioning of the campaign.
Along with that please let me know your targeted keywords for which you want to rank high in Google results to get the business. I wish we will able to cater your needs and could hold this business relationship for a longer period of time. You can add me at on Skype and can discuss directly regarding campaign. I am waiting for your updates.
I am sorry as I put the wrong website name in my last email to you that is the welcome email. I really do apologize for the mistake I have done. Hope you will consider the apology and start with a good mood.
[Website Owner] Not a great start getting my website wrong but thanks for the apology! I am travelling today but will complete these forms when I get back. If I have any questions regarding the forms I shall let you know.
Please see completed forms attached and Google Analytics since the time my website was finished. I have made a note where I seek clarification on your forms.
Please let me know if this looks to be in order or if I have missed anything. We can chat via Skype upon my return next week. Looking forward to hearing from you.
I have looked through the Excel spreadsheet and noted the actions to be taken although I am not technically equipped to take many of the actions. I had a web designer create my website for me. I’m not sure what many of the actions mean! What do I do in this instance? Should I send the list you have noted below to my webdesigner to correct and will he know what you are referring to exactly?
Also my blog page was set up by my webdesigner I have created a couple articles but that’s it. I need to update to create more. Is this the same as a blog?
As for my keywords I would choose the following 5 listed below. I have made them more specific to my products as you mentioned the other ones I gave were very competitive I cant think of anything else that describes what I see as every keyword I can think of is competitive. Any ideas?….
[SEO Company] Yes I received all the forms. Thank you. Regarding Google Analytics, please share the access with this email id [delicious – Gmail one given] so that I can check all the visitor behaviour coming to the website and can work on it to improve it more.
Hope you are fine and doing well. Did you get my last email about Google analytics? I didn’t hear anything from you yet. The keywords you have given are seed keywords and they are very competitive so we need to find some secondary keywords for each of your seed keywords. According to your budget we can work only on 5 primary keywords, so please let me know which are those keywords you want to rank the website.
Along with that I have done with your website vital analysis report and attached the file with this email. Please go through and find the general SEO friendly your website is not showing has which we need to fix ASAP to get the result soon. The major missing parts are mentioned below:
*Reverse IP detected
*No social media plug-in
*Live Support Not Found
*No Blog page Found
*No HTML sitemap found
*No XML sitemap found
Hope you understand my concern and I am looking forward to hear from you on the same! Hope you are doing well. Did you get my last email with the vital analysis report? I didn’t hear back anything from you yet.
Today I did a research on your given keywords and prepared a file with its global monthly search volume, competition and current ranking position. As you know that with your budget we can work for only 5 keywords, therefore please find the attached file and let me know which keywords you want to promote for the website.
[Website Owner] I have sent your suggestions to my web design company but they hasn’t got back to me as yet. What are the google analytic log in instructions for? Please explain. Also, is there anything else I can do whilst waiting for my web designer to respond? I feel as though things have grinder to a halt!
[SEO Company] If your web designer is taking time then you can share the website access with me and I will fix the things using my designer. I want you to share your Google Analytics access with me by using this email, else you can share the original Google analytics login details.
We already started the campaign process and never got the halt at any point. Here you go with the work details included
For content marketing, my webcopy / writer has written 3 blogs and I have included it for you to view. Please go through the contents and let me know if it is OK for you to publish or any changes you required for the contents.
Along with that please give me access to your social media profiles / pages so that we can update there regularly and can get visitors as well as built up the brand. Hope you understand my concern and get back to me ASAP.