Talked to a client recently regarding increasing the amount of their online and offline (phone calls) enquiries by up to 600% through an Advanced Google Display Remarketing campaign using high search volume IP located keywords relevant to their website.
On average only between 3% – 4% of web visitors will make an enquiry on their first visit to your website, meaning 96% – 97% of visitors will not make an instant enquiry and this is why Google Remarketing and the Display Network could be invaluable in your specific situation if you are using Google Adwords and want to increase its effectiveness.
The way it works is that after they have left your website, the prospect will be shown custom-designed adverts, promoting your company across tens of thousands of popular websites they visit within the Google Display Network.
Google Remarketing very cleverly tracks your web visitors for up to 12 months and continues to promote your site ahead of your competitors until they are ready to contact you, and the more times they see your advert the more likely they are to buy from you.
Just look at some of the product features, advantages and benefits:
We can use every extension possible to make your adverts stand out on the first page of Google for all your keywords. Google remarketing can improve conversions (online enquiries) by up to 600%* within three months. Remarketing traffic is not only cheap but converts at a very high rate as the people you are marketing to have already expressed an interest in your website. Full colour graphic adverts will be displayed across the Google Display Network.
Your adverts reach 83% of all unique internet users across the Google Display Network which covers tens of thousands of websites including YouTube, Gmail, Google plus, directories and popular websites.
The tech team use demographic targeting i.e. we can target a specific age group to ensure we are displaying your advert to right age bracket.
What does the Advanced Google Remarketing Package include as standard?
We believe that you should always know exactly what you are paying for and during the campaign we will work out how many clicks it takes before the software generates a conversion (enquiry) and this improves on a month by month basis.
The package includes as standard:
All of the latest Google Ad Word Extensions
Tailor made Adverts bespoke to your company, to target specific geographical areas
First refusal on key phrases and option to add additional search terms
High Return On Investment (low fees)
Negative keywords (included as standard)
A one-off setup fee of £149
Option 1: 1 x 3 month Advanced Google Ad Word Remarketing Campaign includes optimisation of 100 high search volume keywords targeting 10 mile radius- £500. (The remarketing team anticipate an average of 45 conversions (online/offline-phone call enquiries each month.)
Option 2: 1 x 3 month Advanced Google Ad Word Remarketing Campaign includes optimisation of 100 high search volume keywords targeting 20 mile radius- £750. (The remarketing team anticipate an average of 75 conversions (online/offline-phone call enquiries each month.)
Option 3: 1 x 3 month Advanced Google Ad Word Remarketing Campaign includes optimisation of 100 high search volume keywords targeting 40 mile radius- £1299. (The remarketing team anticipate an average of 150 conversions (online/offline-phone call enquiries each month.)