• Other online marketing options:
• SEO, social, email marketing, Non PPC display advertising, PPC
• Affiliate Marketing
• Low risk
• Search affiliates
• Builds your online authority and ranking
• Ready made specialist networks / providers
• Global 24/7/365
Affiliate Marketing – Merchant or Publisher?
• Publishers – make money from ads placed on their sites
• Merchants – make money from clients received from publishers
• You want to be the merchant
• You have to be attractive
Recipe for Affiliate Successful
• Willingness for performance based pay
• Ability to promote products to appropriate target audience
• Tracking technology that is accurate, reliable and flexible
Affiliate tracking software
• referral URLs
• Cookies
• Integrated creative material
• Banner
• Landing pages
• Emailers
• Destination links
Affiliate Structures
• Web affiliates standard
• White labels
• Bespoke verticals
• Search affiliates
• comparison sites
• Cash back / loyalty sites
• Social media partners
• Discount sites
• News media sites
• Offline introducer
Recruiting and managing affiliates
• Web searching
• Attractive payment structures
• Know your affiliates motivations
• Communicate with them and be adaptable
• Treat with care
The perfect affiliate marketing mix
• Ad words re marketing
• Social (web assets)
• Affiliate software platform
• Affiliate management team
• Killer offerings
• Partner success support
• Localisation
Tips
• Focus on creative material
• Provide affiliate software
• Stay in contact
• Train your virtual team
• Focus on the winners
• Provide tiered incentives