Achieving results takes hard work
• Our primary objective is to help you become an effective online marketer
• We are not going to make any false promises its going to be hard
• Online marketing can be extremely rewarding once approached in the correct way
Online Marketing Methodology
• Marketing edge
• Concept of Micro Testing based on clear business objectives
• Return on investment marketing – ROIM
• Marketing in a digital world – not digital marketing
Objectives
• Every professional must start somewhere
• If you are experienced, even the unique view point, from proven performers in the online customers acquisition, retention and management perspective.
• We will help you from the basis for consistent cost – conscious customer acquisition through value alignment methodologies
Marketing 101 – A recap
• What is marketing
• Why do we do it
• Market research
• Traditional Marketing
• The problems
Today – Always on internet
• Multiple devices
• Mobile is the centre of the multi device internet
• 50% + internet connection made through mobile
• Always on
• Personal and social
• Truly measurable
• internet at point of sale – direct and indirect
• Responsive design
Marketing your online assets
• Its not all about your brand
• Add value
• Be unique – Do not try and be something you are not
• Manage your content
• Be a disrupter
• Choose a channel you can compete in and focus
• Give it away – win trust