Tips for writing great ads
• Always check and then double check spelling and grammar
• Highlight what makes your business unique
• look at it your ad with a critical eye
• Include prices/promotions
• Include keywords
• Experiment
Optimising your ad words ads
• Check trends
• Compare different ad texts and keyword grouping – improve
• Refine bids and budget
Tips for Success
• Experiment – and trust the data you receive for refinement
• Structure is key, for campaigns, ad groups and keywords
• Use the keyword planner and don’t forget keywords
• Research what your competitors are doing
• Remember to base all your online advertising on what sales are worth to you. What is an acceptable ROI?
• Always use the resources available