In an ideal world, your fabulous Delicious Webdesign website would start attracting visitors as soon as it was launched. If only. Delicious Webdesign design and build websites to perform well in search engines by building each page around a different search term (keyword) however, today’s search engines are sophisticated, fickle and immune to your website’s siren call, so how do you get your website to stand out in a crowded marketplace?
How does that work?
Delicious Webdesign’s SEO experts apply a number of tools:
- Website health review
- Search Term / Keyword research
- Linking Project
- SEO marketing
And, in addition, there are social media marketing packages available, which will add to your online profile and help people to find you.
What does that mean?
There are a number of steps to ensure your website is found in relation to the searches that potential customers do.
Website audit – this means we check how the original web developer or designer set your website up, particularly in relation to the ‘behind the scenes’ titles and tags. Of course, if Delicious Webdesign has built your website, this will already have been done as a matter of course and may just need some tweaking.
Keyword research – you need to know what people are actually searching for, not just what you think are the terms they will type into the search box. We’ll research the most popular words people use when they search for the products or services you offer and ensure that these are promoted in the copy on your site. It may be that we will create dedicated ‘landing pages’ for specific search terms.
Link strategy co-ordination – there’s a lot of confusion about links to and from your website; our experts know how to leverage the links to your website by using our comprehensive list of directories, social media profiles and other tools to ensure you’re very well connected!
SEO marketing – once the first three steps have been successfully completed this is the next step. This is actively promoting your keywords and connecting them to your website to make sales or, at least, generate qualified leads using Google AdWords.
Effective search engine optimisation creates an increase in leads or sales that gives you the means to really grow your business.