Online shopping is growing in popularity every year, so if you’re a business selling products or services, you need to have a tip top eCommerce site. If you don’t you could be missing out.
If this is you, take a look at our top five features every eCommerce site should have if a business wants to not only attract visitors but make them into customers.on hundreds of potential customers online. Even if you already have a site, is it user friendly or are you losing visitors who give up trying to figure out how to get to the checkout?
1) Responsive
Nowadays, few people actually sit down with a desktop or PC which is why a responsive design is crucial in having a successful eCommerce site. Most people who shop online use their smartphone or tablet, so make sure that your new site is responsive across all platforms.
2) Reviews and Star Ratings (Good and Bad)
Ratings are a great way to build trust with your clients and show transparency. Apart for the price, it’s the second most important piece ofinformation that they’ll base their purchase on. Amazon have been doing it for years and it’s a big reason why they’re so successful. By showing both negative and positive reviews, any suspicious thoughts from the customer’s mind are removed.
3) Pictures
A picture is worth a thousand sales, so the more pictures the merrier. Be sure to show all sizes, colours and product models available, and if the item has multiple parts show them too.
4) Smooth Process
No one wants online shopping to be a hassle. A smooth process aided by a responsive design and a smooth checkout process will be crucial in attaining good sales figures. Get the customers to the checkout as quickly as possible, with clean pages, simple forms and no unnecessary distractions.
5) Sizes and Dimensions
Make sure the customer knows the exact size of the product they’re ordering. Include dimensions and provide photos that gives them an idea of scale