Here is an example email that we could send to yourself after you hire us to take on your SEO project to boost your website:
Thanks for taking the time to talk to me today, after our chat today please find below and attached general info on ourselves and also a quite in depth overview on the website you have there and certain elements that need amending to make sure your site is featured well across the search engines under your chosen keywords.
As mentioned the keywords that we are looking at here are what we call semi generic and long tail. This means that your focusing on targeting a specific geographical area in which to advertise your business across the search engines such as “marquee hire essext, marquee hire kent, catering equipment hire london etc. In a nutshell what this means is that your campaign will cost a lot less than it would if you were targeting the whole UK and turnaround time will be alot quicker. I would definately suggest covering as many different products / services provided as possible and as many different locations that you are willing to cover and travel too.
This is an email that details specifically about our SEO Services. Initially this email is designed to provide you with a bit more information about how our SEO services work, their benefits and more details about Delicious Webdesign’s SEO, and how we will be working with you to give you the best possible results.
As discussed, the first aspect for consideration is the onsite SEO – and therefore the actual construction and architecture of the website itself. If this has not been completed effectively, it could have serious implications for search engine rankings. We will analyse the coding that sits behind your website to ensure that this reaches our strict web and SEO standards – taking into account elements such as W3C Compliancy, minimising all code and file sizes, SEO friendly file names and a number of other points, such as analysis of the content of the website.
If you decide you wish to move forward with Delicious Webdesign’s SEO Program, we would get all of these points addressed and brought up to standard – it typically takes around 2 days to complete this. This also includes getting your account set up on our internal systems, submitting your website to Google Webmaster Tools, and creating the necessary resource and sitemap pages.
This is an extensive procedure which will ensure the coding and architecture of your website is fully accurate and readable. An example of these standards is as below:
W3C Compliancy: We will ensure W3C Compliancy – the site currently has 12 errors and 9 warnings. This can be seen by running a website code validator.
Minimising Code: All code will be minimised to ensure maximum visibility to search engine spiders.
Reducing File Sizes: All file sizes will be reduced so as to speed page load times.
Sitemaps & Resources: A sitemap will be created and submitted to Google Webmaster Tools, we will also ensure all pages are easy to navigate and index.
SEO Friendly Filenames: All filenames should be SEO Friendly and contain keywords where applicable.
Duplicate Content: This is a serious issue with many sites that has a negative impact on SEO, and we will ensure all website content is original and keyword rich.
The next part of our SEO process is the off page optimisation – this is the link building, content writing and all other ongoing elements that ensure your website will begin to rise through the ranks of Google for your primary keywords (currently there are only a few backlinks coming in from other websites). The way we determine ongoing costs is dependent on the keywords you wish to appear for, and specifically how competitive they are. National keywords are more competitive than regional ones, and often, if you are working to promote your website on a limited budget, we would usually recommend beginning with a regional campaign to boost initial awareness We work with businesses of all sizes, in all industries, and with all budgets – from start ups, right through to large companies whose monthly spend might be in the region of £10,000. What’s important is making sure your campaign brings you a good return on investment, so we use numerous tools to ensure that your keywords are being searched by the right people.
We’ll not only be optimising your website for your chosen keyword (keywords) but also longtail keyphrases as well. In other words, although your competitors may have a better listing initially, as your website will come up for lots more smaller keyphrases also – which your competitors may not, you’ll be a step ahead in terms of traffic and effective SEO. All of which will help your main listing in the long-term.
Secondly we’ll conduct in-depth research on your competitors to identify their current SEO Strategy, we’ll also look at their backlinks and essentially see if we can get a link on the same websites.
I have detailed some of our clients that we are running campaigns for who are currently holding top positions:
- http://www.johns-brickwork.co.uk/ “essex builder”
- http://www.idc-guide.com/ “padi idc”
- http://www.reactive-electrical.co.uk/ “essex electrician”
- http://www.newhavenroofing.co.uk/ “roofers in essex’ and “essex roofing”
In terms of how we operate we try and break the mould. You are allocated a SEO Project manager and would have 2 programmers working on your campaign under the account managers instruction. Aswell as email and direct line in the office you would also recieve your account managers mobile phone number. We understand that sometimes you may have things you wish to discuss with us but no time to do so during the standard working day – we aim to be on hand at all times to make sure everything falls nicely into place and your campaign is flawless.
If you have any questions relating to the info in this then please don’t hesitate to contact us, with this campaign we would be putting a money back guarantee in place which would state that we will guarantee to gain positioning between 1 and 5 on the 1st page of the search engines such as Google, Bing and Yahoo etc within a 4 week period and then that positioning would be maintained. The cost for this campaign would be arrange with you.
As mentioned too all further tweeks, changes, hosting etc to and of the website will be inclusive in the costing.
Further to our conversation today regarding the SEO for your website, please find attached the invoice to get the ball rolling. I would like to mention at this point that our monthly fee will not be applicable in this campaign. As mentioned i will be your account manager – i have gathered the 2 programmers that are to be working on the campaign and they are currently doing a thorough competitor and keyword analysis ready for the launch.
My direct line into the office is 01375 460094 and my company mobile number is 07743 853976. As your account manager i am literally on hand to you 24/7 so if you get to the evening time or weekend and need to ask me something then please don’t hesitate to contact me on the mobile.
On the invoice in the top right hand side below your address and information is your customer account number which will now be used to set you up on our client system. On the attached invoice at the bottom is our company account details to use when paying the invoice – please use your customer ID number when doing this so our accounts team can marry the payment up at our end.
I very much look forward to working with you and getting this new site performing well in the search results, i will be quite heavily in touch from now on as i feel its imperative that we are both well aware of exactly what is being done at each stage of the process and for your knowledge how this is going to have an overall effect on the campaign.
Our Project Overview
Full SEO to be performed on the website
Keywords to be targeted will be relating to all relevant services provided on the website and also all geographical locations..
- W3C Compliancy
- Sitemaps and Resources
- Content growth and management
- SEO Filenames
- Inbound link building with solid anchor text
- Duplicate Content observation
Semi generic keywords will reach 1st page listings within a 4 week period and will be ongoing until all positions reached.
All further design work will be done inclusive in the cost and hosting if needed.