What is Web Analytics
Web analytics is the measurement collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
The Main Players
• Google Analytics
• Yahoo Web Analytics
• Adobe
• Click Tale
Why use Analytics?
• Conversion optimization
• What to do with visitors to your site?
• Improving the conversation rates of visitors without added expense
• Refined the path your visitors want to take to what they need
• All your visitors want to down the rabbit hole, the trick is finding the right one
Conversion Rate Optimization
Two websites
• Converting at 5% – Converting at 10%
• 500 visitors per month – 500 visitors per month
• 25 leads a month – 50 leads a month
• A lead is worth $10 – A lead is worth $10
• Revenue = $250 – Revenue = $500
• Profit = $100 – Profit = $350
Website Goals
What are they?
• Someone who fills out a contact form
• Someone who signs up to a newsletter
• Someone who stays a certain amount of time on a page
• Someone who visits a certain amount of pages on a visit
Summary
• Defined Web Analytics
• The main players
• Why use Analytics
• How does Analytics work
• Main Analytics Acronyms/terms
• Interface introduced
• Setting it up
• Importance of privacy policy
• Implementing tracking code
• languages
• Location
• Frequency
• Mobile overview and device
• Visitor flow
• real time tacking
• Acquisition
• Behaviour
• Website goals