Why use email marketing? • Other online marketing options: • Social, SEO, Non PPC mobile marketing, content / viral marketing, non PPC display advertising, PPC, affiliate marketing • Email marketing • Cost effective • Data tracking • Campaigns can be automated • Its absolutely immediately • It generates more sales Email software providers main function…
Why use search marketing? • Other online marketing options: • Social, email marketing, non PPC display advertising, PPC, affiliate marketing • SEO • Google alone 100 billion search queries per month • Not all search engines are search engines.. • It usually does not cost • PPC versus organic – organic wins easily Planning your…
• Other online marketing options: • SEO, social, email marketing, Non PPC display advertising, PPC • Affiliate Marketing • Low risk • Search affiliates • Builds your online authority and ranking • Ready made specialist networks / providers • Global 24/7/365 Affiliate Marketing – Merchant or Publisher? • Publishers – make money from ads placed…
Tips for writing great ads • Always check and then double check spelling and grammar • Highlight what makes your business unique • look at it your ad with a critical eye • Include prices/promotions • Include keywords • Experiment Optimising your ad words ads • Check trends • Compare different ad texts and keyword…
What is Web Analytics Web analytics is the measurement collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. The Main Players • Google Analytics • Yahoo Web Analytics • Adobe • Click Tale Why use Analytics? • Conversion optimization • What to do with visitors to your site? •…
Introduction • Why do we need to know? • What is your first design consideration • Responsive Website Design Consideration • Website Design • Colours that Drive User Action and A/B testing • Flash Versus Jquery • Designing for scanning • Display Advertising Consideration • Working with Web Designer Responsive Web Design • Keep navigation…
Achieving results takes hard work • Our primary objective is to help you become an effective online marketer • We are not going to make any false promises its going to be hard • Online marketing can be extremely rewarding once approached in the correct way Online Marketing Methodology • Marketing edge • Concept of…
Here is some example SEO action points that were sent to a client from an Indian SEO company, will hopefully review all these updates and give some feedback on the changes made and the impact it has on the client’s visitor numbers. We have started with your on-page changes and send you the suggestion file…
Its super important to listen to us when you come asking about a website, we have lost count of the amount of times we ask someone something specifically and then simply get bombarded with other information, perhaps this is how politicians get through interviews but it wont work when you want to have a website…
Description To work with Delicious Webdesign in Stanford-le-Hope, Thurrock, Essex in preparing & Maintaining our websites to assist our entrance info other international markets. Skills Required • Minimum of 3 years experience in Internet marketing and online sales. (E-Commerce experience is advantageous but not essential) • Knowledge and proven success in both Search Engine Optimisation…